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Using Atlassian products to improve the company’s project management and collaboration

Challenge As a powerful beauty presence in countries around the world and a leader in prestige Omni-retail, our client is to create a welcoming beauty shopping experience for all. Their product categories include skincare, makeup, fragrance, body, and hair care of emerging brands across a broad range and Sephora's private label.

In the process of project management and knowledge sharing, due to the different positions, they are obligated to maintain their documents, which lack of sharing and synchronization mechanisms, the same information or documents need to be repeatedly confirmed by different parties, which is inconvenient for project tracking, task follow-up, and feedback. Moreover, the code management is relatively scattered, and the lack of unified code management also brings a huge management cost to the security concern.


Sephora's users include developers, project managers, product managers and so on, who access their Alibaba Cloud environment through their domain names, and access Jira, Confluence, and Bitbucket through Alibaba Cloud SLB.

They use Jira and Confluence to improve the performance of the whole team. In addition, they will combine their CI/CD to call their Jira-related project information and call their Bitbucket-related code repositories for automatic release and deployment, which turn into centralized management from the original decentralized code warehouse. At the same time, from the perspective of security, to improve the effectiveness and security of the management of the entire account, its AD manages the whole life cycle of the account. This is Sephora's complete solution.


After relying on the Atlassian product, the construction of Jira, and Confluence, the efficiency and collaboration capabilities of the entire team can be improved. On the other hand, our client has nearly hundreds of systems and code repositories on Bitbucket, which can help system construction, simplify, and speed up the entire iteration process. Combined with the relevant concepts and methods of CI/CD, more than a thousand releases can now be achieved, and the overall release efficiency has been greatly improved. As Atlassian has the largest market share in this industry, our client believes that the complete ecosystem of Atlassian can help Sephora China in the subsequent system construction.


Read Full Use Case (中文)

Keywords: Jira Software, Jira Software Management, Confluence, Bitbucket, Bamboo, Servers to Data Center, Bigpicture

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